Most people in Quebec know the Couche-Tard brand as a convenience store banner, but few know that it is also a fuel brand. In fact, of the 340 Couche-Tard gasoline stations in Quebec, approximately one in five, or 62, display the Couche-Tard brand of fuel. By putting its own private label in the forefront, Couche-Tard saves the costs of external brand royalties and because its own brand is well known and established, it continues to be a driving force for motorists.

In addition, as a result of its acquisition of the Statoil convenience store network in Scandinavia, Couche-Tard has acquired a patented formula of high-performance gasoline additives with significant self-cleaning and fuel-saving properties. It is only a matter of time before this gasoline is marketed in North America (source: Les Affaires).

Gas Brand Network

Name:	Couche-Tard
Ranking (gas stations):	11th of 19
Number of gas stations:	62
Description:	House brand of gas
Franchisor:	Alimentation Couche-Tard
Business Model:	Type A) Company-operated store / employee-operated
Website:	Couche-Tard