Tribute To Unknown Quebec Gas Brands
Quebec culture translates into almost everything: songs, food, cinema and even … gasoline brands!
Yes, gasoline brands.
Outside of major urban centers where competition is raging, the impetus to display a major global brand like Esso or Shell or a national one like Petro-Canada or Ultramar, is not as strong.
When you’re almost the only one around in a remote area, it is possible to prosper despite displaying an unknown brand, albeit a sympathetic one, thus saving the royalty fees associated with the use of a well-known brand.
In Quebec, there is a true living biodiversity of colorful local brands, which, although unknown, illustrate the creativity or our energetic entrepreneurs.
Here are a few.
BRANDS MADE OF FAMILY NAMES
These brands simply reflect their origin: reminding consumer of its creator’s family name. But like any business in Quebec with a surname, it helps to personalize the brand, make it more genuine, authentic and engaging.
BRANDS SUGGESTING ENERGETIC ATTRIBUTES
Gasoline is energy, movement, speed and action! These brands are thus feeding our imagination when it’s time to fill up!
DISCOUNT BRANDS
For those who watch closely their budget, a brand that has never spent any money on advertising can be synonymous with savings! Why not?
THE “FEEL GOOD” BRANDS DEPENDING ON WHO YOU ARE
Are you a proud Quebecker, Native or other? These brands are for you!
AND FINALLY… THE LAZY BRANDS
In conclusion, let’s finish our tour with a respectful message to the owners of these brands: “come on guys, put a little effort please!”
