The internationnally known Shell fuel brand is owned in Canada by Calgary-based Shell Canada.
Shell (also known as Royal Dutch / Shell) is an Anglo-Dutch oil company, one of the largest multinational corporations in the world. In reality, this is a group of companies that are owned directly or indirectly by the parent company Royal Dutch Petroleum, so that the term “Shell Group” is commonly used in English to refer to the entire business.
The Shell name and the logo are closely related to the origins of the Shell Transport and Trading Company, founded in London in 1833 by the father of Marcus Samuel, originally an import-export company named M. Samuel & Co. At its very beginning, it used to import antiquities, ornaments, including oriental shells destined to make small decorative boxes, fashionable in the Victorian era, hence today’s “shell” logo.
Nowadays, Shell offers a premium gasoline brand called V-Power NiTRO + which, according to the company, “represents more than 100 years of commitment to the production of high quality fuels.” To meet the ever-changing needs of drivers and their vehicles, Shell scientists conducted innovative laboratory tests that demonstrated that the Shell V-Power NiTRO + Super Fuel additive set instantly protective barrier against fouling, wear and corrosion.
The brand is part of the Air Miles loyalty program, sells Shell gift cards and offers a Shell MasterCard credit card offered by BMO.
Type of Franchising
Shell has been among the big oil companies to depart from retail distribution. Accordingly, the corporate Shell Select gas stations network was sold to Sobeys in 2011. With respect to fuel franchises, Shell relies on Sobeys as well as a “brand wholesaler” and other groups for specific territories such as Groupe Filgo-Sonic for the Beauce and Chaudière-Appalaches regions.
Gas Brand Network
| Name: | Shell |
|---|---|
| Ranking (gas brand): | 3rd of 19 |
| Number of gas stations: | 284 |
| Description: | Global gasoline brand |
| Franchisor: | Shell Canada |
| Business Model: | Type B) Company-operated store / dealer-operated Type D) Affiliated independent store (banner) |
| Website: | Shell Canada |
| Facebook: | Shell on Facebook |