The Irving brand is offered by the company of the same name based in Saint John, New Brunswick.
The Irving oil company has two refineries (St. John in Canada and Whitegate in Ireland). Saint John’s refinery produces up to 300,000 barrels a day.
In 2001, Irving began a partnership with Alimentation Couche-Tard, in which the Irving convenience stores in Atlantic and New England are leased to Couche-Tard, which operates stores under its Circle K brand. Fuel pumps and the sites are Irving branded, and Irving supplies the fuel products on the sites. In 2008, this partnership was expanded to include 252 additional retail sites, including the Irving convenience stores in Quebec.
Irving gasoline comes from the St. John refinery, the first in Canada to produce a high octane gasoline without the use of lead additives. It is also the first to offer a low-sulfur gasoline five years before the regulations come into force. In 2011, Irving invested $ 100 million in equipment that dramatically reduced benzene levels in gasoline. Thus, it complied with USEPA regulations several years before the Canadian government demanded as much.
Type of Franchising
To interested retailers, Irving proposes serious opportunities. According to the company, existing Irving sites consistently exceed market averages for liquid volumes.
- Irving is a regional refiner, therefore, a direct and reliable supply source.
- Irving can configure with most existing Point-of-Sale (POS) systems for ease in conversion.
- Superior IT support is available and issues are handled with a sense of urgency.
- In addition to Irving’s marketing campaigns, dealers are provided with a variety of advertising materials and support. Merchandising, marketing and construction consulting are also available for site re-configurations or the new business owner.
- Irving is local so help is never far away.
- Irving is a good corporate citizen that has actively supported the community through volunteer and funding initiatives since its inception in 1924 (source : Irving).
Gas Brand Network
| Name: | Irving |
|---|---|
| Ranking (gas brands): | 6th of 19 |
| Number of gas stations: | 140 |
| Description: | Canadian brand of fuel |
| Franchisor: | Irving Oil |
| Type of Franchise: | Type C) Store franchisee |
| Head Office: | Saint-John, N.-B. |
| Website: | Essence Irving |