Launched in 1998, the banner Le magasin from Harnois Groupe Pétrolier is designed to meet the needs of consumers in an inviting and warm setting.
All convenience stores Le magasin offer gasoline, either the Esso or Harnois gas brand. Most gas stations are located in Lanaudière, near the head office, but some can also be found in remote areas such as the Saguenay-Lac-St-Jean and even the remote Côte-Nord.
Type of Franchise
The banner Le magasin is wholly owned by Harnois Groupe Pétrolier and operated by the company employees. However, the company recently decided to open its banner to franchising by creating the brand Le magasin affilié.
Banner Profile
| Name: | Le magasin and Le magasin affilié |
|---|---|
| Ranking (banners): | 35th of 63 |
| Number of stores: | 42 |
| Description: | Corporate convenience stores banner |
| Business Model: | Type A) Company-operated store / employee-operated Type D) Affiliated independent store (banner) |
| Foundation date: | 1998 |
| Head Office: | Saint-Thomas |
| Website: | Harnois Groupe Pétrolier |