Marché Ami has been around for quite a long time: it was launched 55 years ago in the Quebec City area. Owned by the food giant Metro, its name stands for Association des Marchands Indépendants (Independant Merchants Association). In addition to grocery products, a Marché Ami store offers meat, fruit and vegetable, dairy, frozen foods, bakery and delicatessen items.
Type of Franchise
Metro claims that it supplies 187 Marché Ami stores in Quebec. However, only 96 are displayed as such, according to our estimate. As with its other banner GEM, the banner display does not appear to be an obligation to adhere to it, although here, unlike GEM, Metro makes commendable marketing efforts. Marché Ami has indeed its own website and weekly flyer, which are a carbon copy of Marché Extra!‘s material: same marketing is used for both banners.
Banner Profile
Name: | Marché Ami |
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Ranking (banners): | 14th of 63 |
Number of stores: | 95 |
Franchisor: | Metro |
Description: | Banner of small local grocery stores owned by independant retailers |
Business Model: | Type D) Affiliated independent store (banner) |
Head Office: | Montreal |
Website: | Marché Ami |