{"id":82792,"date":"2017-01-12T09:57:01","date_gmt":"2017-01-12T14:57:01","guid":{"rendered":"https:\/\/depquebec.com\/bannieres\/proprio\/"},"modified":"2017-06-07T12:41:07","modified_gmt":"2017-06-07T16:41:07","slug":"proprio","status":"publish","type":"page","link":"https:\/\/depquebec.com\/zh-hans\/bannieres\/proprio\/","title":{"rendered":"Proprio"},"content":{"rendered":"

\"\"<\/a><\/strong>Fond\u00e9e\u00a0par la cha\u00eene qu\u00e9b\u00e9coise Provigo<\/strong><\/a> dans les ann\u00e9es 1980, la banni\u00e8re de d\u00e9panneur Proprio<\/strong> est aujourd’hui exploit\u00e9e par Loblaw<\/a>. <\/strong>Comme son nom l’indique, la banni\u00e8re regroupe les propri\u00e9taires de d\u00e9panneurs ind\u00e9pendants (“proprio”) en leur donnant acc\u00e8s \u00e0 des rabais et prix de gros \u00e0 m\u00eame les entrep\u00f4ts de Loblaw<\/a><\/strong>. Plus de 60 %\u00a0des d\u00e9panneurs Proprio<\/strong> sont situ\u00e9s dans trois r\u00e9gions limitrophes, soit la Mont\u00e9r\u00e9gie, Laval et les Laurentides.<\/p>\n

Mode de franchisage<\/h4>\n

L’affiliation \u00e0 une banni\u00e8re Proprio<\/strong>\u00a0repose principalement sur une entente d’approvisionnement qui permet l’acc\u00e8s \u00e0 des prix de gros, des rabais et autres. Le soutien\u00a0marketing est pratiquement inexistant (pas de circulaire, de site internet, de promotion, publicit\u00e9 ou d’investissement visible dans la notori\u00e9t\u00e9 de la marque). Environ le cinqui\u00e8me des\u00a0d\u00e9panneurs Proprio vendent aussi de l’essence, en particullier Sonic<\/strong><\/a> et Esso<\/strong><\/a>.<\/p>\n

Profil de la banni\u00e8re<\/h4>\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t\n\t\n\t
Nom:<\/th>Proprio<\/th>\n<\/tr>\n<\/thead>\n
Rang (banni\u00e8res):<\/a><\/td>20e sur 63<\/td>\n<\/tr>\n
# surfaces:<\/td>86<\/td>\n<\/tr>\n
Description:<\/td>Banni\u00e8re de d\u00e9panneur ind\u00e9pendant<\/td>\n<\/tr>\n
Franchiseur:<\/td>Loblaw<\/a><\/td>\n<\/tr>\n
Type de franchise:<\/td>Type D) Magasin ind\u00e9pendant affili\u00e9 (banni\u00e9r\u00e9)<\/a><\/td>\n<\/tr>\n
Site internet:<\/td>Aucun<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n","protected":false},"excerpt":{"rendered":"

Fond\u00e9e\u00a0par la cha\u00eene<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":120316,"menu_order":30,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"aioseo_notices":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/depquebec.com\/zh-hans\/wp-json\/wp\/v2\/pages\/82792"}],"collection":[{"href":"https:\/\/depquebec.com\/zh-hans\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/depquebec.com\/zh-hans\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/depquebec.com\/zh-hans\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/depquebec.com\/zh-hans\/wp-json\/wp\/v2\/comments?post=82792"}],"version-history":[{"count":0,"href":"https:\/\/depquebec.com\/zh-hans\/wp-json\/wp\/v2\/pages\/82792\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/depquebec.com\/zh-hans\/wp-json\/wp\/v2\/pages\/120316"}],"wp:attachment":[{"href":"https:\/\/depquebec.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=82792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}