{"id":122988,"date":"2018-11-29T13:38:02","date_gmt":"2018-11-29T18:38:02","guid":{"rendered":"https:\/\/depquebec.com\/?p=122988"},"modified":"2018-11-29T13:47:40","modified_gmt":"2018-11-29T18:47:40","slug":"corporate-charity-increases-sales","status":"publish","type":"post","link":"https:\/\/depquebec.com\/en\/corporate-charity-increases-sales\/","title":{"rendered":"Corporate Charity Increases Sales"},"content":{"rendered":"<p>Is being a generous and committed company \u2014 like most convenience stores \u2014 helping to increase sales?<\/p>\n<p>Good question!&#8230; to which we may answer positively!<\/p>\n<p>According to a recent survey commissioned by the <a href=\"http:\/\/upsidefoundation.ca\/\">Upside Foundation<\/a> of Toronto and sponsored by <a href=\"http:\/\/interac.ca\/\">Interac<\/a>, corporate generosity is a significant factor of purchasing preference among Canadians.<\/p>\n<p>The numbers speak for themselves:<\/p>\n<ul>\n<li>70% of Canadians are more likely to purchase\u00a0from companies that support charities;<\/li>\n<\/ul>\n<ul>\n<li>81% of Canadians agree that all companies\u00a0should give back;<\/li>\n<\/ul>\n<ul>\n<li>68% saying they would be more loyal\u00a0to companies that have a corporate giving mandate;<\/li>\n<\/ul>\n<ul>\n<li>nearly half (46%) of Canadians\u00a0say they have based their purchase on whether or not a company was considered charitable;<\/li>\n<\/ul>\n<ul>\n<li>48%\u00a0are willing to spend more on products from companies that give back.<\/li>\n<\/ul>\n<blockquote><p>&#8220;Charitable giving helps drive economic growth because Canadians not only prefer to support businesses that give back, they are also willing to spend more at businesses that do so,&#8221; said\u00a0<span class=\"xn-person\">Debbie Gamble<\/span>, Chief Officer of Innovation Labs and New Ventures at <a href=\"http:\/\/interac.ca\/\">Interac<\/a>.<\/p><\/blockquote>\n<p>Interac is a proud sponsor of <a href=\"http:\/\/upsidefoundation.ca\/\">The Upside Foundation<\/a> to help promote connecting business innovation to social good and encourage Canadians to spend smart this holiday season.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is being a generous and committed company \u2014 like most convenience stores \u2014 helping to increase sales? Good question!&#8230; to<\/p>\n","protected":false},"author":13,"featured_media":122989,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[228,1749],"tags":[],"class_list":["post-122988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-depstars","category-misc"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"DepQu\u00e9bec\"\/>\n\t<meta name=\"google-site-verification\" content=\"a01nBEJWlVTzo2m8KmHaQocy2HgSa2TdVm3pTgYkh50\" \/>\n\t<meta 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