{"id":113700,"date":"2018-05-28T08:56:11","date_gmt":"2018-05-28T12:56:11","guid":{"rendered":"https:\/\/depquebec.com\/?p=113700"},"modified":"2018-05-28T13:11:34","modified_gmt":"2018-05-28T17:11:34","slug":"exclusive-quebec-liquor-board-significantly-raised-the-minimum-price-of-beer-since-2007","status":"publish","type":"post","link":"https:\/\/depquebec.com\/en\/exclusive-quebec-liquor-board-significantly-raised-the-minimum-price-of-beer-since-2007\/","title":{"rendered":"EXCLUSIVE: Quebec Liquor Board Significantly Raised The Minimum Price of Beer Since 2007"},"content":{"rendered":"
Here is a small consolation for Quebec depanneur, grocery store and supermarket owners as well as beer manufacturers, most of whom deeming the Quebec minimum price of beer way too low and not rising fast enough from year to year (hence the hordes of Canadians from other provinces shopping beer in Quebec every day).<\/p>\n
Over the past 10 years, they have been receiving an unexpected gift from the R\u00e9gie des alcools, des courses et des jeux<\/a> (RACJ<\/a> or Quebec’s liquor board) through a hidden but quite real increase of about 2.5% of the minimum price of beer, worth at least an additional $160 million in guaranteed revenue and this, without ever noticing it!<\/p>\n And all indications are that this trend should continue, even increase over the next few years, especially since last year (2017) was the most generous for the industry in the last 10 years.<\/p>\n So what’s this all about?<\/p>\n Simply consequences related to a bureaucratic technicality establishing that the Quebec minimum price of beer must be adjusted according to the Canadian Consumer Price Index (CPI) instead of Quebec’s CPI.<\/p>\n Most people believe that the Quebec minimum price of beer is simply “adjusted” every year to inflation and not “increased”. Well, think again.<\/p>\n Because the RACJ<\/a>, whose mandate it is, does indeed have the mission of “indexing” the minimum prices of beer every year, but it does so by using the Canadian CPI, not Qu\u00e9bec’s, as it says here:<\/p>\n The minimum prices for beer sold by a grocery permit holder are adjusted to April 1 of each year based on changes in the Consumer Price Index for Canada during the previous year. – RACJ website<\/a>.<\/p><\/blockquote>\nA minimum price inflated by Canadian hormones<\/h5>\n