{"id":110646,"date":"2018-02-01T10:20:45","date_gmt":"2018-02-01T15:20:45","guid":{"rendered":"https:\/\/depquebec.com\/?p=110646"},"modified":"2018-02-01T15:34:39","modified_gmt":"2018-02-01T20:34:39","slug":"created-in-quebec-guru-is-a-natural-source-of-energy-for-c-store-profits","status":"publish","type":"post","link":"https:\/\/depquebec.com\/en\/created-in-quebec-guru-is-a-natural-source-of-energy-for-c-store-profits\/","title":{"rendered":"Created In Quebec, GURU Is A Natural Source Of Energy For C-Store Profits"},"content":{"rendered":"

If you sell energy drinks in your convenience store, there is no reason not to offer\u00a0GURU<\/a>.<\/p>\n

Why? Because this product offers three things that convenience store owners appreciate a lot: a product that goes out quickly, a 30% + margin and a brand that stands out.<\/p>\n

Add to that a healthy product made of 100% natural ingredients that was created here, in Quebec, and we’re entering a wow zone.<\/p>\n

That sums up the magic of GURU<\/a>, the Quebec organic energy drink that is a hit on the shelves here and abroad, especially in California where the company invests significant resources to attract young and urban customers.<\/p>\n

To know more about this intriguing magic potion, Carl Goyette, Marketing Vice-President, welcomed DepQu\u00e9bec<\/strong> at GURU<\/a>‘s headquarters in the heart of Montreal’s Villeray district.<\/p>\n

Smiling and cheerful, we can see right on that he knows everything about his product.<\/p>\n

“GURU<\/a> is the only energy drink made in Canada in which all the ingredients – even caffeine – come from a healthy organic source. That makes a big difference as to the benefit you’re getting: absorption is slower and the stimulation is better, without jitters or crash”, said Goyette.<\/p><\/blockquote>\n

\"\"<\/p>\n

And stimulation, there is! After testing a few samples – and despite being a long-time coffee drinker – the author of this article did not expect such an impact on his energy level. Watch out!<\/p>\n

A quality product designed right here in Quebec<\/h5>\n

GURU<\/a> is a genuine Montreal success story. The company started in 1999 when two high school friends noticed a distinct consumer appeal for cool “smart drinks” that help spend part of the night dancing in clubs.<\/p>\n

Made from organic ingredients, the little can enjoys a growing presence, now being distributed pretty much everywhere, be at Sobeys (IGA, Boni-Soir, etc.), Metro, Loblaw (Provigo, Maxi), Couche-Tard and even Wal-Mart.<\/p>\n

It is only recently, however, that the company has firmly focused on its health positioning, by hiring a “druid”, Luc Martin-Privat, who is developing new recipes such a GURU<\/a> energy water and Carl Goyette who set the course for the health positioning of the product.<\/p>\n

Goyette admits he is not seeking to dethrone the leader that is Red Bull or others, but to complete the energy drink category with a healthy alternative.
\n\"\"<\/p>\n

“Consumers are becoming more and more attracted to healthy alternatives, and those who enjoy energy drinks while being health-concious naturally turn to GURU<\/a>.\u00a0 So we keep them happy and satisfied in a high-margin category instead of waiting for them to leave the category as a whole for a less interesting one such as bottled water for example,” said Goyette.<\/p><\/blockquote>\n

<\/h5>\n
Energetic and healthy, what a mix!<\/h5>\n

Because of the rebellious image carefully maintained by Red Bull and all its daredevil stunts (like the skydiver jumping out of space), the idea of a healthy and organic energy drink (with angel wings instead of a wingsuit) takes some time to assimilate.<\/p>\n

But this is precisely what GURU<\/a> is: a chilled and carbonated herbal tea, most of whose ingredients come from the infusion of organic plants.<\/p>\n

Indeed, GURU’s\u00a0<\/a>caffeine, among others ingredients, is obtained by the infusion of green tea. And there is absolutely nothing healthier than green tea, according to Dr. Richard B\u00e9liveau<\/a>, a specialist in cancer prevention!<\/p>\n

A true healthy product, GURU<\/a> is the only energy drink listed in Sobeys’ Rachelle-B\u00e9ry health food stores! … and even at Jean-Coutu drugstores.<\/p>\n

Finally, to close that case, here is a convincing comparison of ingredients between Red Bull and GURU<\/a>.<\/p>\n

\"\"<\/a><\/p>\n

GURU<\/a>‘s niche is therefore very forward-looking and promising, with oracles like former Google president Eric Schmidt, who recently predicted that a\u00a0plant-based revolution is coming.<\/a><\/p>\n

And speaking of plants, what about this amazing innovation from GURU<\/a> to have used an Asian fruit unknown here (the monk fruit) as a substitute for sugar in its light version, almost without sugar.<\/p>\n