{"id":105440,"date":"2017-10-24T07:40:46","date_gmt":"2017-10-24T11:40:46","guid":{"rendered":"https:\/\/depquebec.com\/?p=105440"},"modified":"2017-10-24T07:45:56","modified_gmt":"2017-10-24T11:45:56","slug":"a-new-big-5-has-just-cornered-the-quebec-gasoline-market","status":"publish","type":"post","link":"https:\/\/depquebec.com\/en\/a-new-big-5-has-just-cornered-the-quebec-gasoline-market\/","title":{"rendered":"A New Big 5 Has Just Cornered The Quebec Gasoline Market"},"content":{"rendered":"

What do Sobeys Quebec<\/a> (Shell), Couche-Tard<\/a>, Suncor Energy<\/a> (Petro-Canada), Harnois<\/a> (Esso) and Parkland<\/a>\u00a0(Ultramar) have in common?<\/p>\n

According to the R\u00e9gie de l’\u00c9nergie (which does not go so far as to name them but their identity is obvious), these five companies control three-quarters of the gasoline market in Quebec, a concentration that has been intensifying in Quebec over the past decade.<\/p>\n

This is one of the conclusions that emerges from the most recent Survey of Quebec Active Gas Stations (June 2017)<\/a>, a study (available in French only) that is published only once every three years with lots of insightful data on the Quebec gasoline market.<\/p>\n

Thus we learn that the market share of the five most active companies in the retail and gasoline distribution has increased from two-thirds (68%) to three-quarters (72%), but also that there has been a rotation of these Big Five. In other words, they are not the same five companies anymore!<\/p>\n

In fact, while large oil companies like Shell, Imperial Oil and Ultramar used to be vertically integrated (from extraction to refining to retail), most of them left the retail sector except Petro-Canada (Suncor), leaving some room for newcomers.<\/p>\n

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Previously operated by multinational Shell, the Select gas station network was sold in 2011 to Sobeys Quebec, which has just announced its conversion to its Boni-Soir and Voisin banners. Shell, however, continues to be the flagship gas brand of the integrated retailer that relies heavily on the ready-to-eat category to boost sales in its smaller surfaces. The photo above shows one of the 95 Shell Select gas stations in Quebec, located in Beloeil.<\/figcaption><\/figure>\n

The current members of the Big Five are therefore in all likelihood the following:<\/p>\n