{"id":104570,"date":"2017-08-22T07:30:39","date_gmt":"2017-08-22T11:30:39","guid":{"rendered":"https:\/\/depquebec.com\/couche-tard-prend-une-bouchee-de-la-belle-banniere-depanneur-du-coin-ultramar\/"},"modified":"2017-08-22T08:11:05","modified_gmt":"2017-08-22T12:11:05","slug":"couche-tard-takes-a-bite-out-of-the-ultramar-depanneur-du-coin-banner","status":"publish","type":"post","link":"https:\/\/depquebec.com\/en\/couche-tard-takes-a-bite-out-of-the-ultramar-depanneur-du-coin-banner\/","title":{"rendered":"Couche-Tard Takes A Bite Out Of The Ultramar &#8220;D\u00e9panneur du Coin&#8221; Banner"},"content":{"rendered":"<p>Last June, <a href=\"https:\/\/depquebec.com\/en\/chain-profiles\/couche-tard\/\">Couche-Tard<\/a> finalized the acquisition of <strong>CST Brands <\/strong>&#8212;\u00a0the largest in its history &#8212; comprised of a network of approximately 2,000 convenience stores and gas stations located in Canada and the United States (see previous articles\u00a0<a href=\"https:\/\/depquebec.com\/en\/cst-acquisition-by-couche-tard-ftc-decision-on-monday-june-19\/\">here<\/a> and <a href=\"https:\/\/depquebec.com\/en\/couche-tard-obtains-approval-minus-70-sites\/\">here<\/a>).<\/p>\n<p>As for the Canadian portion of the network, which includes the 200 &#8220;<a href=\"https:\/\/depquebec.com\/en\/banner-profiles\/depanneur-du-coin\/\">D\u00e9panneur du Coin<\/a>&#8221; service stations and the 130 <a href=\"https:\/\/depquebec.com\/en\/banner-profiles\/depan-express\/\">D\u00e9pan Express<\/a> Ultramar in Quebec, it was to be resold <strong>in its entirety<\/strong> to Parkland Fuel Corporation, to avoid too much concentration.<\/p>\n<p>At least, that&#8217;s what we thought, but it does not seem to be the case. Indeed, yesterday we passed by an Ultramar &#8220;<a href=\"https:\/\/depquebec.com\/en\/banner-profiles\/depanneur-du-coin\/\">D\u00e9panneur du Coin<\/a>&#8221; gas station in full conversion mode to a <a href=\"https:\/\/depquebec.com\/en\/chain-profiles\/couche-tard\/\">Couche-Tard!<\/a><\/p>\n<figure id=\"attachment_104557\" aria-describedby=\"caption-attachment-104557\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/depquebec.com\/wp-content\/uploads\/2017\/08\/banniere.jpg\"><img decoding=\"async\" class=\"wp-image-104557 size-full\" src=\"https:\/\/depquebec.com\/wp-content\/uploads\/2017\/08\/banniere.jpg\" alt=\"\" width=\"800\" height=\"1067\" srcset=\"https:\/\/depquebec.com\/wp-content\/uploads\/2017\/08\/banniere.jpg 800w, https:\/\/depquebec.com\/wp-content\/uploads\/2017\/08\/banniere-600x800.jpg 600w, https:\/\/depquebec.com\/wp-content\/uploads\/2017\/08\/banniere-225x300.jpg 225w, https:\/\/depquebec.com\/wp-content\/uploads\/2017\/08\/banniere-768x1024.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-104557\" class=\"wp-caption-text\">While waiting for the store to be converted to Couche-Tard colors, the Laval retailer did not lose a second to take possession of it, even if it means putting up a temporary signage.<\/figcaption><\/figure>\n<p>According to the store employee, the service station changed its banner two weeks ago, on August 2nd.<\/p>\n<p>We were under the impression, probably false, that to comply with the Canadian Competition Bureau, <a href=\"https:\/\/depquebec.com\/en\/chain-profiles\/couche-tard\/\">Couche-Tard<\/a> had sold the entire &#8220;D\u00e9panneur du Coin&#8221; and D\u00e9pan Express Canadian network to Parkland.<\/p>\n<p>But by reading carefully the fine print of the most recent press releases, we came across the details of this complex acquisition and yes, it is said clearly that <a href=\"https:\/\/depquebec.com\/en\/chain-profiles\/couche-tard\/\">Couche-Tard<\/a> retains certain stores in Quebec, Ontario and the Maritimes.<\/p>\n<p>Here is what Parkland is buying from <a href=\"https:\/\/depquebec.com\/en\/chain-profiles\/couche-tard\/\">Couche-Tard<\/a> (source: <a href=\"http:\/\/corpo.couche-tard.com\/wp-content\/uploads\/2014\/05\/CSTClosing_Canada_PressRelease_EN.pdf\">Couche-Tard<\/a>):<\/p>\n<ul>\n<li>100% of CST&#8217;s Commercial Cardlock business;<\/li>\n<\/ul>\n<ul>\n<li>100% of CST\u2019s Commercial and Home Energy business;<\/li>\n<\/ul>\n<ul>\n<li>Substantially all of CST&#8217;s Dealer and Commissioned Agents business;<\/li>\n<\/ul>\n<ul>\n<li>159 of CST&#8217;s company-operated stores;<\/li>\n<\/ul>\n<ul>\n<li>CST\u2019s Montr\u00e9al corporate head office.<\/li>\n<\/ul>\n<p>As a result of the transaction with Parkland, <a href=\"https:\/\/depquebec.com\/en\/chain-profiles\/couche-tard\/\">Couche-Tard<\/a> will receive approximately CA$ 985 million <strong>and will be adding 157 company operated sites across its network in Qu\u00e9bec<\/strong>, Atlantic Canada and Ontario.<\/p>\n<p>As for what sites <a href=\"https:\/\/depquebec.com\/en\/chain-profiles\/couche-tard\/\">Couche-Tard<\/a> decided to retain, according to what criteria and under what circumstances, this remains a mystery for now but we will soon discover which become <a href=\"https:\/\/depquebec.com\/en\/chain-profiles\/couche-tard\/\">Couche-Tard<\/a>s as they are converted.<\/p>\n<p>The store featured in the photo below is part of the 157 new sites acquired by\u00a0<a href=\"https:\/\/depquebec.com\/en\/chain-profiles\/couche-tard\/\">Couche-Tard<\/a>, forcing once again <strong>DepQu\u00e9bec<\/strong> to update its ranking and map and to work hard to simply catch up with the industry.<\/p>\n<figure id=\"attachment_104567\" aria-describedby=\"caption-attachment-104567\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/depquebec.com\/wp-content\/uploads\/2017\/08\/devantmag.jpg\"><img decoding=\"async\" class=\"wp-image-104567 size-full\" src=\"https:\/\/depquebec.com\/wp-content\/uploads\/2017\/08\/devantmag.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/depquebec.com\/wp-content\/uploads\/2017\/08\/devantmag.jpg 800w, https:\/\/depquebec.com\/wp-content\/uploads\/2017\/08\/devantmag-600x450.jpg 600w, https:\/\/depquebec.com\/wp-content\/uploads\/2017\/08\/devantmag-400x300.jpg 400w, https:\/\/depquebec.com\/wp-content\/uploads\/2017\/08\/devantmag-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-104567\" class=\"wp-caption-text\">The store still has a strong &#8220;D\u00e9panneur du Coin&#8221; look and feel with its mauve and yellow colors, even if the banner logo has been removed. Couche-Tard, as demonstrated by the recent acquisition of the March\u00e9 Express Esso gas stations, is quickly on the hook when it comes to putting its brand on newly acquired stores &#8230; another demonstration of its formidable efficiency.<\/figcaption><\/figure>\n<p>But someone, someday, will have to explain (because we are slow to understand) why the <a href=\"https:\/\/depquebec.com\/en\/chain-profiles\/couche-tard\/\">Couche-Tard<\/a> Piedmont store has recently been converted into a <strong>SuperSoir<\/strong> (see article <a href=\"https:\/\/depquebec.com\/en\/whats-wrong-with-this-picture\/\">here<\/a>) &#8230; it&#8217;s such a game of musical chairs!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last June, Couche-Tard finalized the acquisition of CST Brands &#8212;\u00a0the largest in its history &#8212; comprised of a network of<\/p>\n","protected":false},"author":9,"featured_media":104572,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[223,1750],"tags":[881,265,945,946,947],"class_list":["post-104570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsdep","category-profiles","tag-acquisition-en","tag-couche-tard-en","tag-cst-en","tag-depanneur-du-coin-en","tag-parkland-en"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"We thought that to comply with the Canadian Competition Bureau, Couche-Tard had sold the entire &quot;D\u00e9panneur du Coin&quot; &amp; D\u00e9pan Express banners to Parkland. 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