{"id":104490,"date":"2017-08-16T08:45:58","date_gmt":"2017-08-16T12:45:58","guid":{"rendered":"https:\/\/depquebec.com\/?p=104490\/"},"modified":"2017-08-16T08:53:09","modified_gmt":"2017-08-16T12:53:09","slug":"in-store-food-sampling-ideal-for-new-products","status":"publish","type":"post","link":"https:\/\/depquebec.com\/en\/in-store-food-sampling-ideal-for-new-products\/","title":{"rendered":"In-Store Food Sampling: Ideal For New Products"},"content":{"rendered":"

At 79, Robert Amyot does not look his age at all. We would give him 65 at most. In top shape, he loves his work: sampling the Bootlegger<\/a> BBQ sauce, a Quebec product made in Charlevoix, near La Malbaie.<\/p>\n

“I work all day with the public and I go pretty much everywhere, even as far as Sherbrooke,”<\/em> says Robert who lives in Verdun and whom we met in Sainte-Ad\u00e8le.<\/p>\n

Its sampling kiosk located in an IGA Extra looks very nice: the product is well identified, with product leaflets and tiny pieces of cucumbers ready to be dipped in Bootlegger<\/a> sauce (which is really good) so that you can taste it.<\/p>\n

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Sampling means getting very close to customers. Everything must therefore be clean, tidy, professional, impeccable, as is the case here.<\/figcaption><\/figure>\n

In the same store, another sampling is done but this one is conducted by an IGA employee. Mr. Amyot, for his part, works directly for the marketing firm hired by Bootlegger<\/a>.<\/p>\n

The Bootlegger <\/a>sauce is produced by a steak-house restaurant located near La Malbaie whose historic origin at the turn of the century was to serve alcohol discreetly during prohibition.<\/p>\n

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The fact that this brand has fascinating historical roots only adds to its attractiveness and makes it even more distinctive compared to its competitors.<\/figcaption><\/figure>\n

Built by a wealthy American, the place is fascinating since it has several secret passages to access a clandestine bar and a gambling room.<\/p>\n

To promote such a craft product and endowed with a narrative as rich as the Bootlegger<\/a>\u00a0sauce, in-store sampling seems indeed the most sensible approach:<\/p>\n