{"id":104139,"date":"2017-07-20T09:15:20","date_gmt":"2017-07-20T13:15:20","guid":{"rendered":"https:\/\/depquebec.com\/?p=104139\/"},"modified":"2017-07-20T09:34:48","modified_gmt":"2017-07-20T13:34:48","slug":"holiday-another-big-catch-for-the-hungry-owl","status":"publish","type":"post","link":"https:\/\/depquebec.com\/en\/holiday-another-big-catch-for-the-hungry-owl\/","title":{"rendered":"Holiday: Another Big Catch For The Hungry Owl"},"content":{"rendered":"

Right after finalizing the acquisition of the 2,000 CST convenience stores in the United States, Couche-Tard is already announcing a new agreement to acquire the 500 convenience stores and franchises of Minnesota-based Holiday<\/a>.<\/p>\n

The timing of this acquisition unfortunately makes it less important than it is in reality, because 500 convenience stores after several thousands looks like not too much.<\/p>\n

A closer look however shows that Holiday<\/a> is far from trivial: it is an admirable model of product category integration – among others the petroleum sector – as well as a master of discount marketing in addition to being a true institution, indeed the first genuine branded network of convenience stores to have ever been set up in the United States and worldwide.<\/p>\n

In fact, Holiday<\/a> has almost a century of existence, having been founded in 1928, more than fifty years before Alain Bouchard opened his first store in Laval!<\/p>\n

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Holiday was the first convenience store chain brand in the United States, the main idea that is at the heart of Alain Bouchard’s vision.<\/figcaption><\/figure>\n

Aside from the fact that it has limited its network growth to only 6 stores per year over 90 years, totalling 522 stores in 10 states, everything looks great for the small rocket chain.<\/p>\n