{"id":103898,"date":"2017-07-12T14:00:12","date_gmt":"2017-07-12T18:00:12","guid":{"rendered":"https:\/\/depquebec.com\/?p=103898\/"},"modified":"2018-02-13T11:38:47","modified_gmt":"2018-02-13T16:38:47","slug":"a-pioneer-in-microbrewery-la-ressource-sees-the-untappd-app-potential-for-growing-sales","status":"publish","type":"post","link":"https:\/\/depquebec.com\/en\/a-pioneer-in-microbrewery-la-ressource-sees-the-untappd-app-potential-for-growing-sales\/","title":{"rendered":"La Ressource: A Pioneer In Microbrewery"},"content":{"rendered":"

With more than 170 microbreweries in Quebec, the interest for craft beer continues to grow and several depanneurs have decided or are considering developing this niche. In doing so, they will unknowingly follow the footsteps of D\u00e9panneur La Ressource<\/strong><\/a> located on Samuel-de-Champlain Street in Boucherville, which, 20 years ago, before anybody else, decided to go headlong into the offer of these specialty beers. Its current selection is impressive: more than 700 beer brands! In addition, La Ressource<\/strong><\/a> is one of the few depanneurs in Quebec to have remained family-owned for 42 years. With the third generation now on board, the convenience store is turning to the future by leveraging its online presence using the UNTAPPD<\/a>\u00a0application.<\/p>\n

Once upon a time…\u00a0<\/strong><\/p>\n

In 1987, at the dawn of his twenties, Jean Desroches saw himself as a securities broker, but on the advice of a friend, he dropped this idea. At the same time, his father, Andr\u00e9, was thinking of selling his convenience store to Couche-Tard’s owner, Alain Bouchard. Having always worked at the convenience store since his young age, Jean decided to buy the depanneur in order to become his own boss and to earn a decent wage. Indeed, at the time, said he with a smile, owning a convenience store could generate an income equivalent to a physician’s salary! So it looked pretty much like an interesting and challenging proposal for the young man.<\/p>\n

The future lies in beer …<\/strong><\/p>\n

In the early 2000s, Jean and Sylvie Martel, his spouse, were looking for ways to distinguish their depanneur from the competition. Inspired by specialized stores such as bakeries, caterers and others, they strongly believed in the long-term benefit of having a distinctive niche. Seeing the emergence of microbreweries in Quebec such as Le lion d’Or<\/em> in Lennoxville, Le Bilboquet<\/em> in Ste-Hyacinthe, les Brasseurs du Nord<\/em>\u00a0and\u00a0McAuslan<\/em>, they began building a wide selection of craft beers for their customers. Thus, the niche has grown from year to year. Sylvie even left her job as a microbiologist to devote herself full time to the business and helps develop the beer selection she’s so fond of. Their passion grew and today, they work in partnership with no less than 75 Quebec microbreweries<\/strong> allowing the c-store to offer 700 genuine brands of beer<\/strong>.<\/p>\n

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The depanneur is packed with craft beers, enough to confuse even the most expert beer enthusiasts!<\/figcaption><\/figure>\n

A new generation ready to take command<\/strong><\/p>\n

Although Fr\u00e9d\u00e9ric is only 27 years old, he already owns the depanneur in the same way as his parents.<\/p>\n

Two years ago, he decided to take the plunge and embody the third generation of the family at the head of the convenience store. Then aged 25 and after working in the aviation field, his field of study, he felt the call for serving customers. Just like his father, he began as a teenager to lend a hand here and there. And considering that the depanneur is at a turning point, he wants to inject his ideas and vision into the future of the family business.<\/p>\n

Fr\u00e9d\u00e9ric fully realizes that the management of a convenience store brings several challenges:<\/p>\n