{"id":103746,"date":"2017-07-07T09:15:05","date_gmt":"2017-07-07T13:15:05","guid":{"rendered":"https:\/\/depquebec.com\/?p=103746\/"},"modified":"2017-07-07T11:06:22","modified_gmt":"2017-07-07T15:06:22","slug":"tribute-to-unknown-quebec-gas-brands","status":"publish","type":"post","link":"https:\/\/depquebec.com\/en\/tribute-to-unknown-quebec-gas-brands\/","title":{"rendered":"Tribute To Unknown Quebec Gas Brands"},"content":{"rendered":"

Quebec culture translates into almost everything: songs, food, cinema and even … gasoline brands!<\/p>\n

Yes, gasoline brands.<\/p>\n

Outside of major urban centers where competition is raging, the impetus to display a major global brand like Esso or Shell or a national one like Petro-Canada or Ultramar, is not as strong.<\/p>\n

When you’re almost the only one around in a remote area, it is possible to prosper despite displaying an unknown brand, albeit a sympathetic one, thus saving the royalty fees associated with the use of a well-known brand.<\/p>\n

In Quebec, there is a true living biodiversity of colorful local brands, which, although unknown, illustrate the creativity or our energetic entrepreneurs.<\/p>\n

Here are a few.<\/p>\n

BRANDS MADE OF FAMILY NAMES<\/h3>\n

These brands simply reflect their origin: reminding consumer of its creator’s family name. But like any business in Quebec with a surname, it helps to personalize the brand, make it more genuine, authentic and engaging.<\/p>\n

 <\/p>\n

\"\"
The B\u00e9langer brand thought of creating a nice logo suggesting a stylized drop of oil.<\/figcaption><\/figure>\n

 <\/p>\n

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A cool slogan could be: “With Bertrand, yes you can!”<\/figcaption><\/figure>\n

 <\/p>\n

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Note the highly creative Turmel logo, with an original mix of colors.<\/figcaption><\/figure>\n

 <\/p>\n

BRANDS SUGGESTING ENERGETIC ATTRIBUTES<\/h3>\n

Gasoline is energy, movement, speed and action! These brands are thus feeding our imagination when it’s time to fill up!<\/p>\n

 <\/p>\n

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Xtreme oil in the engine, it will roar!<\/figcaption><\/figure>\n

 <\/p>\n

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Your car will run at high speed with Gaz +, as the sign shows.<\/figcaption><\/figure>\n

 <\/p>\n

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One had to think of it: a checkered flag! It is amazing that it is not more commonly used.<\/figcaption><\/figure>\n

 <\/p>\n

DISCOUNT BRANDS<\/h3>\n

For those who watch closely their budget, a brand that has never spent any money on advertising can be synonymous with savings! Why not?<\/p>\n

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Here, everything is in the use of the letter ‘K’.<\/figcaption><\/figure>\n

 <\/p>\n

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More, more and more for your money!<\/figcaption><\/figure>\n

 <\/p>\n

THE “FEEL GOOD” BRANDS DEPENDING ON WHO YOU ARE<\/h3>\n

Are you a proud Quebecker, Native or other? These brands are for you!<\/p>\n

\"\"
Just looking at the sign will remind Quebeckers of vintage 1970’s songs like:”Qu\u00e9b\u00e9cois, nous sommes Qu\u00e9b\u00e9cois… ah…ah”<\/figcaption><\/figure>\n

 <\/p>\n

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Abitemis is derived from Algonquin. It is an Ojibwe dialect from the Algonquian language family.<\/figcaption><\/figure>\n

 <\/p>\n

AND FINALLY… THE LAZY BRANDS<\/h3>\n

In conclusion, let’s finish our tour with a respectful message to the owners of these brands: “come on guys, put a little effort please!”<\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

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