{"id":103687,"date":"2017-07-06T11:45:17","date_gmt":"2017-07-06T15:45:17","guid":{"rendered":"https:\/\/depquebec.com\/?p=103687\/"},"modified":"2017-07-06T11:51:57","modified_gmt":"2017-07-06T15:51:57","slug":"lotto-max-the-savior-of-depanneurs","status":"publish","type":"post","link":"https:\/\/depquebec.com\/en\/lotto-max-the-savior-of-depanneurs\/","title":{"rendered":"Lotto Max: The Savior of Depanneurs"},"content":{"rendered":"

Convenience store owners in Quebec can utter a big thank you to Lotto Max<\/a> and praise their good fortune as well for the unusual series of Quebec jackpot winners over the past few years which helped fuel their sales and reverse a declining trend.<\/span><\/p>\n

In its latest 2016-2017 annual report unveiled on June 17, Loto-Qu\u00e9bec<\/a> is proudly confirming its strongest lottery tickets sales over the past\u00a0<\/span>seven years with a total of $ 1.83 billion. It is also ending a very bad sequence of declining sales that lasted for 6 years.<\/span>\u00a0But\u00a0strong as they are, the current annual sales are still far, though, from levels achieved in 2007-08 of $ 1.91 billion and in 2008-09 of $ 1.9 billion.<\/span><\/span><\/p>\n

As can be seen in the following table, a sales trend reversal for the better occurred in 2015-16.<\/span> In that year, Lotto Max<\/a> sales jumped 65%<\/strong> from $ 218 million to $ 361 million, a gain of $ 143 million!<\/span><\/p>\n

 <\/p>\n

LOTO-QU\u00c9BEC’S LOTTERY TICKETS REVENUE OVER THE PAST FIVE YEARS<\/span><\/strong><\/h3>\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t\n\t\n\t
<\/td>
2016-17<\/center><\/th>
2015-16<\/center><\/th>
2014-15<\/center><\/th>
2013-14<\/center><\/th>
2012-13<\/center><\/th>\n<\/tr>\n<\/thead>\n
Total sales of lottery tickets<\/td>
$ 1,827,896 <\/strong><\/center><\/td>
$ 1,797,590<\/strong><\/center><\/td>
$ 1,633,589<\/center><\/td>
$ 1,773,636<\/center><\/td>
$ 1,792,838<\/center><\/td>\n<\/tr>\n
Depanneur market share (75% of total)<\/td>
$ 1,370,922<\/strong><\/center><\/td>
$ 1,348,192<\/strong><\/center><\/td>
$ 1,225,191<\/center><\/td>
$ 1,330,227<\/center><\/td>
$ 1,344,629<\/center><\/td>\n<\/tr>\n
Commissions paid (total)<\/td>
$ 128,298<\/strong><\/center><\/td>
$ 124,764<\/strong><\/center><\/td>
$ 115,523<\/center><\/td>
$ 122,906<\/center><\/td>
$ 122,672<\/center><\/td>\n<\/tr>\n
Depanneur market share (75 % of total)<\/td>
$ 96,223<\/strong><\/center><\/td>
$ 93,573<\/strong><\/center><\/td>
$ 86,642<\/strong><\/center><\/td>
$ 92,179<\/strong><\/center><\/td>
$ 92,004<\/strong><\/center><\/td>\n<\/tr>\n
Dividend paid to the government<\/td>
$ 1,206,000<\/strong><\/center><\/td>
$ 1,202,000<\/strong><\/center><\/td>
$ 1,026,000<\/center><\/td>
$ 1,055,000<\/center><\/td>
$ 1,194,000<\/center><\/td>\n<\/tr>\n
<\/td><\/td><\/td><\/td><\/td><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n

One might have feared that after their dazzling progression in 2015-2016, sales of Lotto Max<\/a> collapse the following year under the effect of a passing fashion. But no: Loto-Qu\u00e9bec<\/a> confirms in its latest annual report that Lotto Max<\/a> sales have been beautifully maintained at their new cruise altitude, losing barely 2.5%. With the launch of new products such as La Grande Vie<\/strong> and a strong push on the Special Editions<\/strong>, Loto-Qu\u00e9bec<\/a> has more than compensated for the consolidation of Lotto Max and maintained a pace of growth that is extirpating sales from the slump of declining revenues (the following table is available in French only)<\/span>.<\/span><\/p>\n

\"\"<\/p>\n

The good news (and we don’t hear good news that often) is that this strong performance by Loto-Qu\u00e9bec<\/a> means more hard cold cash for depanneurs.<\/span><\/p>\n

Commissions paid to convenience stores have increased 11% over the past two years. With approximately 6,600 depanneurs in Quebec, average annual benefits per store increased from $ 13,127<\/strong> per year in 2014-15 to $ 14,579<\/strong> in 2016-17, an increase of $ 1,452<\/strong>.<\/p>\n

According to the Quebec Convenience Store Association (QCSA)<\/a>, the sale of lottery tickets represents approximately 4% of sales of a convenience store with gas and 8.4% of sales of a convenience store without gas.\u00a0<\/span>It generates a gross margin of approximately 7%.<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

Photo: Carl Villeneuve and his family shared the $ 60 million Lotto Max<\/a> jackpot won in 2016 after buying a ticket at the convenience store Accommodation Chez Fran\u00e7ois<\/strong> in Saguenay (credit: Loto-Qu\u00e9bec<\/a>).<\/span><\/p>\n

Note on the table: all numbers must be multiplied by a thousand. The portion of commissions paid to convenience stores is estimated at 75% of the total (source: QCSA<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"

Convenience store owners in Quebec can utter a big thank you to Lotto Max and praise their good fortune as<\/p>\n","protected":false},"author":9,"featured_media":103686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1740,223],"tags":[1345,858,282,281,253],"class_list":["post-103687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lottery-1","category-newsdep","tag-jack-pot","tag-jackpot","tag-loto-quebec-en","tag-lottery","tag-qcsa"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t