{"id":101698,"date":"2017-06-20T08:40:33","date_gmt":"2017-06-20T12:40:33","guid":{"rendered":"https:\/\/depquebec.com\/?p=101698\/"},"modified":"2017-06-19T20:47:23","modified_gmt":"2017-06-20T00:47:23","slug":"metro-leading-the-battle-of-chains-on-facebook","status":"publish","type":"post","link":"https:\/\/depquebec.com\/en\/metro-leading-the-battle-of-chains-on-facebook\/","title":{"rendered":"Metro Is Leading The battle of Chains on Facebook"},"content":{"rendered":"<p>Facebook is by far the most powerful social media on the Internet and its use continues to grow worldwide with more than two billion users.<\/p>\n<p>Fully free and easy to use, it allows convenience stores, supermarkets and others to communicate directly with their customers and build a community.<\/p>\n<p>We looked closely yesterday at how the four major Quebec food chains that are <a href=\"https:\/\/depquebec.com\/en\/chain-profiles\/metro\/\"><strong>Metro<\/strong><\/a>, <a href=\"https:\/\/depquebec.com\/en\/chain-profiles\/sobeys-quebec\/\"><strong>Sobeys<\/strong><\/a>, <a href=\"https:\/\/depquebec.com\/en\/chain-profiles\/loblaw\/\"><strong>Loblaw<\/strong><\/a>\u00a0and\u00a0<a href=\"https:\/\/depquebec.com\/profils-chaines\/alim-couche-tard\/\"><strong>Couche-Tard<\/strong><\/a>, are faring on Facebook and in particular, which one has the most audience.<\/p>\n<p>Here is a summary table as of yesterday.<\/p>\n\n<table id=\"tablepress-281\" class=\"tablepress tablepress-id-281\">\n<thead>\n<tr class=\"row-1\">\n\t<td class=\"column-1\"><\/td><th class=\"column-2\"><center>METRO<\/center><\/th><th class=\"column-3\"><center>IGA<\/center><\/th><th class=\"column-4\"><center>COUCHE-TARD<\/center><\/th><th class=\"column-5\"><center>MAXI<\/center><\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Likes<\/td><td class=\"column-2\"><center>370,574<\/center><\/td><td class=\"column-3\"><center>292,385<\/center><\/td><td class=\"column-4\"><center>155,226<\/center><\/td><td class=\"column-5\"><center>32,387<\/center><\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Follows<\/td><td class=\"column-2\"><center>336,819<\/center><\/td><td class=\"column-3\"><center>275,218<\/center><\/td><td class=\"column-4\"><center>150,773<\/center><\/td><td class=\"column-5\"><center>32,532<\/center><\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Language<\/td><td class=\"column-2\"><center>Bilingual<\/center><\/td><td class=\"column-3\"><center>French<\/center><\/td><td class=\"column-4\"><center>French<\/center><\/td><td class=\"column-5\"><center>French<\/center><\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Content<\/td><td class=\"column-2\"><center>- Recipes<br \/>\n- Culinary Tips &amp; Health Advices<br \/>\n- New Products<br \/>\n- Promotions<br \/>\n- Reward Program<\/center><\/td><td class=\"column-3\"><center>- Recipes<br \/>\n- Culinary Tips<br \/>\n- New products<br \/>\n- Promotions<\/center><\/td><td class=\"column-4\"><center>- Promotions<br \/>\n- Charitable Initiatives<\/center><\/td><td class=\"column-5\"><center>- Humour<br \/>\n- Promotions<\/center><\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Description<\/td><td class=\"column-2\"><center>Very focused on culinary interest and education<\/center><\/td><td class=\"column-3\"><center>Same as Metro + nice integration of their animated spokespersons <\/center><\/td><td class=\"column-4\"><center>Very focused on the promos with a touch of humor<\/center><\/td><td class=\"column-5\"><center>Page highlighting the association of Maxi with Martin Matte <\/center><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-281 from cache -->\n<p>There are several key highlights that stem from this review:<\/p>\n<ul>\n<li><a href=\"https:\/\/depquebec.com\/en\/chain-profiles\/metro\/\">Metro<\/a>\u00a0is by far the chain that counts the most &#8220;Like&#8221; and follow-ups, but <a href=\"https:\/\/depquebec.com\/en\/list-of-banners\/iga-and-iga-extra\/\">IGA<\/a>\u00a0Vive la Bouffe is not too far behind.<\/li>\n<\/ul>\n<ul>\n<li>The <a href=\"https:\/\/depquebec.com\/en\/chain-profiles\/metro\/\">Metro<\/a>\u00a0and <a href=\"https:\/\/depquebec.com\/en\/list-of-banners\/iga-and-iga-extra\/\">IGA<\/a>\u00a0pages are very much alike in terms of content. <a href=\"https:\/\/depquebec.com\/en\/list-of-banners\/iga-and-iga-extra\/\">IGA<\/a>\u00a0stands out by integrating its advertising campaign and spokespersons.<\/li>\n<\/ul>\n<ul>\n<li><a href=\"https:\/\/depquebec.com\/en\/chain-profiles\/loblaw\/\">Loblaw<\/a>&#8216;s main channel, Provigo, is remarkably absent from Facebook on a corporate basis: it is only represented by its various stores, unevenly and individually. This unfortunately reinforces the impression that the chain is not very close or interested at the Quebec market.<\/li>\n<\/ul>\n<ul>\n<li>Maxi is <a href=\"https:\/\/depquebec.com\/en\/chain-profiles\/loblaw\/\">Loblaw<\/a>&#8216;s exception: it has a nice Facebook page but we realize on review that it is more the extension of an advertising campaign and the creative outcome of an agency than a real conversation between the chain and its customers. This is probably why the audience is lagging behind, the latest campaign being relatively new. However, the popularity and talent of humorist spokesperson Martin Matte are such that the page records fantastic audience already. Matte is certainly not stealing his pay on this one.<\/li>\n<\/ul>\n<ul>\n<li>Between a chain of convenience stores like <a href=\"https:\/\/depquebec.com\/profils-chaines\/alim-couche-tard\/\"><strong>Couche-Tard<\/strong><\/a> and a supermarket such as <a href=\"https:\/\/depquebec.com\/en\/chain-profiles\/sobeys-quebec\/\">Sobeys <\/a>or <a href=\"https:\/\/depquebec.com\/en\/chain-profiles\/metro\/\">Metro<\/a>, the communication needs are different: a supermarket has a lot more products than a convenience store and can meet all food needs, while a convenience store is essentially a proximity service. Thus, <a href=\"https:\/\/depquebec.com\/profils-chaines\/alim-couche-tard\/\"><strong>Couche-Tard<\/strong><\/a> does not do any culinary education or provides recipes, but rather insists on its promotions and charitable actions.<\/li>\n<\/ul>\n<p>The absence of Provigo and, conversely, the presence of Maxi, represents a surprise. When we see that nearly 400,000 people are following the Metro facebook page and considering that this means of communication is, unless you add options, completely free, it is difficult to understand why Provigo does not take advantage from this opportunity and speak directly to their customers.<\/p>\n<p>Both <a href=\"https:\/\/depquebec.com\/en\/chain-profiles\/metro\/\">Metro<\/a>\u00a0and <a href=\"https:\/\/depquebec.com\/en\/list-of-banners\/iga-and-iga-extra\/\">IGA<\/a>\u00a0\/ <a href=\"https:\/\/depquebec.com\/en\/chain-profiles\/sobeys-quebec\/\">Sobeys<\/a>\u00a0do their utmost to interest and educate their customers in order to integrate harmoniously their promotions, sales and discounts.<\/p>\n<p>This content-focused approach is really the right way to succeeed in this era of social media and both look quite on the right track!<\/p>\n<p>Here are the links to each page referred in this article:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.facebook.com\/metromonepicier\/app\/164189356929204\/\">Metro<\/a><\/li>\n<li><a href=\"https:\/\/www.facebook.com\/vivelabouffe\/\">IGA Vive la Bouffe<\/a><\/li>\n<li><a href=\"https:\/\/www.facebook.com\/CoucheTardQc\/\">Couche-Tard<\/a><\/li>\n<li><a href=\"https:\/\/www.facebook.com\/maxi\/\">Maxi<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Facebook is by far the most powerful social media on the Internet and its use continues to grow worldwide with<\/p>\n","protected":false},"author":9,"featured_media":101697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1747,223,1746],"tags":[1136,242,1366,245,246,1021,1397],"class_list":["post-101698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-1","category-newsdep","category-trends-1","tag-facebook-en","tag-iga-en","tag-loblaws-en","tag-maxi-en","tag-metro-en","tag-provigo-en","tag-provigo-en-2"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"By embracing a smart content-focused approach, both Metro and IGA are generating huge audience on their Facebook page. 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