{"id":101106,"date":"2017-05-30T08:00:29","date_gmt":"2017-05-30T12:00:29","guid":{"rendered":"https:\/\/depquebec.com\/?p=101106\/"},"modified":"2017-05-29T21:51:08","modified_gmt":"2017-05-30T01:51:08","slug":"your-mp-live-from-depanneur-nobert","status":"publish","type":"post","link":"https:\/\/depquebec.com\/en\/your-mp-live-from-depanneur-nobert\/","title":{"rendered":"Your MP Live… from Depanneur Nobert!"},"content":{"rendered":"

This is a scene that is likely to become pure routine as thousands of convenience stores are joining\u00a0social networks and Facebook in particular.<\/p>\n

Catherine Fournier, the youngest Member of Parliament elected in Quebec history, paid this week a visit to D\u00e9panneur Nobert<\/strong><\/a>\u00a0in Longueuil (Le D\u00e9panneur banner, Sobeys<\/a>) to record her weekly live video bulletin.<\/p>\n

Only 25 years old and newly elected in the wake of the resignation of former MP Bernard Drainville, now a TV commentator, one sees that she has a passion for politics.<\/p>\n

For more than ten minutes, she tells in detail her week as a MP, her various social gatherings and the wonderful people she had met without ever slowing down her enthusiastic flow.<\/p>\n

In the background, stacks of 24 cases of beer from D\u00e9panneur Nobert<\/strong><\/a> remind the viewer where she’s at.<\/p>\n

The event takes place as part of the Parti Quebecois’<\/a>\u00a0Priority SME tour (#prioritepme), during which the economic MP team of the Official Opposition meet with SME leaders in their workplace.<\/p>\n

The choice of the D\u00e9panneur Nobert<\/strong><\/a> stems from its\u00a0local reputation as the<\/span> place to get your beer. The store is famous for its imposing, even monstrous stacks of beer cases.<\/p>\n

\"\"The depanneur’s Facebook page<\/a> has a significant number of subscribers (3749) and even more likes. It can thus stay in touch with its customer base, educate about new products and promote events, contests and specials.<\/p>\n

\"\"<\/p>\n

Such popularity does not go unnoticed by politicians who, too, want to reach\u00a0the same local audience. A simple publication of the video on the depanneur’s page et voil\u00e0: in three days only, it was seen more than 5000 times! <\/strong>That is a very good hit and directly aimed to her core audience.<\/p>\n

So the question arises: from beer, tobacco, lottery and gasoline vendors, will convenience stores transcend their core mission at some point to become content producers?<\/p>\n

The future will tell but so far, so good!<\/p>\n

Meanwhile, for those interested, you can watch Catherine Fournier’s lovely video here (in French only).<\/p>\n

 <\/p>\n