{"id":58221,"date":"2017-03-09T19:29:32","date_gmt":"2017-03-10T00:29:32","guid":{"rendered":"https:\/\/depquebec.com\/?page_id=58221"},"modified":"2017-03-29T18:41:09","modified_gmt":"2017-03-29T23:41:09","slug":"esso","status":"publish","type":"page","link":"https:\/\/depquebec.com\/en\/list-of-gas-brands\/esso\/","title":{"rendered":"Esso"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.esso.ca\/fr-CA\/\" target=\"_blank\" rel=\"attachment wp-att-1574\"><img decoding=\"async\" class=\"alignright wp-image-1574 size-full\" src=\"https:\/\/depquebec.com\/wp-content\/uploads\/2017\/01\/z006.jpg\" width=\"400\" height=\"300\" srcset=\"https:\/\/depquebec.com\/wp-content\/uploads\/2017\/01\/z006.jpg 800w, https:\/\/depquebec.com\/wp-content\/uploads\/2017\/01\/z006-600x450.jpg 600w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/strong><\/p>\n<p>The <strong><a href=\"https:\/\/www.esso.ca\/fr-CA\/\" target=\"_blank\">Esso<\/a>\u00a0<\/strong>fuel brand is owned by Ontario, Sarnia-based <a href=\"http:\/\/www.imperialoil.ca\/\" target=\"_blank\"><strong>Imperial Oil<\/strong><\/a>. The company, which was previously vertically integrated, from petroleum extraction to distribution, now focuses on the upstream side of distribution and has moved away from less profitable retailing, a general trend in most major oil companies.<\/p>\n<p><strong><a href=\"https:\/\/www.esso.ca\/fr-CA\/\" target=\"_blank\">Esso<\/a>\u00a0<\/strong>is an international gasoline brand associated with the US oil company <strong><a href=\"http:\/\/corporate.exxonmobil.com\/\" target=\"_blank\">ExxonMobil<\/a>.<\/strong> The name is derived from the initials of Standard Oil before 1911, when it was called Eastern States Standard Oil (ESSO). In 1972, this brand was largely replaced in the US by the Exxon brand after buying <strong><a title=\"Humble Oil\" href=\"https:\/\/fr.wikipedia.org\/wiki\/Humble_Oil\" target=\"_blank\">Humble Oil<\/a><\/strong>, while <strong><a href=\"https:\/\/www.esso.ca\/fr-CA\/\" target=\"_blank\">Esso<\/a>\u00a0<\/strong>remained widely used elsewhere in the world.<\/p>\n<p><strong><a href=\"https:\/\/www.esso.ca\/fr-CA\/\" target=\"_blank\">Esso<\/a>\u00a0<\/strong>puts forward a premium gasoline brand called <strong>Synergy<\/strong>, designed to help reduce fuel consumption. This gasoline contains various additives such as:<\/p>\n<ul>\n<li><strong>Solvent Fluid # 1:<\/strong> Allows the additive ingredients to remain mixed to maintain their flow and not to freeze at very low temperatures.<\/li>\n<li><strong>Solvent Fluid # 2:<\/strong> Allows detergent to be released in its most compact form.<\/li>\n<li><strong>Anti-adhesion compound:<\/strong> Prevents detergents from forming a sticky film on the intake valves, which in turn helps to prevent cold starting problems at low temperatures.<\/li>\n<li><strong>Corrosion Inhibitor:<\/strong> Helps prevent rusting in the fuel dispensing system and on key engine components that are in contact with fuel, such as the fuel tank and intake valves.<\/li>\n<li><strong>Demulsifier:<\/strong> Prevents water from dispersing in additives in the dispensing system. Allows you to extract water to prevent it from accumulating in your tank.<\/li>\n<li><strong>Detergent:<\/strong> Provides excellent protection against deposits on the intake valves of conventional injection engines (injection in the intake duct). Cleaner engine parts can help improve fuel efficiency.<\/li>\n<li><strong>Molecular Tracers:<\/strong> Allow us to determine if the amount of additives added to our fuel is adequate.<\/li>\n<\/ul>\n<p>The brand has its own loyalty card (<a href=\"https:\/\/www.essoextra.com\/pages\/Home.aspx?lang=en-CA\" target=\"_blank\"><strong>Esso\u00a0Extra<\/strong><\/a>). It is also a part of the <strong><a href=\"https:\/\/www5.aeroplan.com\/mrch\/\" target=\"_blank\">Aeroplan<\/a>\u00a0<\/strong>program.<\/p>\n<h4>Type of Franchising<\/h4>\n<p>The <strong><a href=\"https:\/\/www.esso.ca\/fr-CA\/\" target=\"_blank\">Esso<\/a>\u00a0<\/strong>network is made up of both integrated corporate stations managed by dealers and\u00a0franchises with independent retailers or established retail chains. The brand also uses <strong>&#8220;branded wholesalers&#8221;<\/strong>, like\u00a0<a href=\"https:\/\/depquebec.com\/en\/chain-profiles\/harnois-groupe-petrolier\/\"><strong>Harnois Groupe P\u00e9trolier<\/strong><\/a>\u00a0to subcontract and manage the brand with independent third parties.<\/p>\n<h4>Gas Brand Network<\/h4>\n\n<table id=\"tablepress-245\" class=\"tablepress tablepress-id-245\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Name:<\/th><th class=\"column-2\">Esso<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\"><a href=\"https:\/\/depquebec.com\/en\/ranking\/gas-brand-ranking\/\">Ranking (gas stations):<\/a><\/td><td class=\"column-2\">4th of 19<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Number of gas stations:<\/td><td class=\"column-2\">265<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Description:<\/td><td class=\"column-2\">Global fuel brand<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Franchisor:<\/td><td class=\"column-2\"><a href=\"http:\/\/www.imperialoil.ca\/fr-ca\/\" target=\"_blank\">Imperial Oil<\/a><\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Type of Franchise:<\/td><td class=\"column-2\"><a href=\"https:\/\/depquebec.com\/en\/about-depquebec\/terminology\/\" target=\"_blank\">Type B) Company-operated store \/ dealer-operated<\/a><br \/>\n<a href=\"https:\/\/depquebec.com\/en\/about-depquebec\/terminology\/\" target=\"_blank\">Type D) Affiliated independent store (banner)<\/a><\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">Website:<\/td><td class=\"column-2\"><a href=\"https:\/\/www.esso.ca\/fr-CA\/\" target=\"_blank\">Esso<\/a><\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">Facebook:<\/td><td class=\"column-2\"><a href=\"https:\/\/www.facebook.com\/EssoCanada\/\" target=\"_blank\">Esso Canada on Facebook<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-245 from cache -->\n","protected":false},"excerpt":{"rendered":"<p>The Esso\u00a0fuel brand is owned by Ontario, Sarnia-based Imperial Oil. The company, which was previously vertically integrated, from petroleum extraction<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":120319,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-58221","page","type-page","status-publish","hentry"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/depquebec.com\/en\/wp-json\/wp\/v2\/pages\/58221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/depquebec.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/depquebec.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/depquebec.com\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/depquebec.com\/en\/wp-json\/wp\/v2\/comments?post=58221"}],"version-history":[{"count":0,"href":"https:\/\/depquebec.com\/en\/wp-json\/wp\/v2\/pages\/58221\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/depquebec.com\/en\/wp-json\/wp\/v2\/pages\/120319"}],"wp:attachment":[{"href":"https:\/\/depquebec.com\/en\/wp-json\/wp\/v2\/media?parent=58221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}