{"id":58203,"date":"2017-03-09T19:22:45","date_gmt":"2017-03-10T00:22:45","guid":{"rendered":"https:\/\/depquebec.com\/?page_id=58203"},"modified":"2017-03-29T09:06:34","modified_gmt":"2017-03-29T14:06:34","slug":"select","status":"publish","type":"page","link":"https:\/\/depquebec.com\/en\/list-of-banners\/select\/","title":{"rendered":"Select"},"content":{"rendered":"

<\/a><\/p>\n

The Select<\/a>\u00a0<\/strong>brand is a corporate convenience store banner operated by Sobeys Qu\u00e9bec<\/strong><\/a> and associated exclusively with Shell<\/a><\/strong>. <\/span>In 2011, Shell<\/a>\u00a0<\/strong>announced the sale of its Select<\/a>\u00a0<\/strong>service station network to Sobeys<\/a>\u00a0<\/strong>for an undisclosed amount (Source: La Presse<\/a>), following the closure of its Montreal refinery. <\/span>The transaction included a portfolio of 250 gas stations including Select<\/a>\u00a0<\/strong>(corporate) and other Shell<\/a>\u00a0<\/strong>(franchised).<\/span><\/span><\/p>\n

Since then, there has been no visible synergy or convergence of the Select<\/a>\u00a0<\/strong>network with Sobeys<\/strong><\/a>‘. It still\u00a0<\/span>relies heavily on the strength, notoriety and attractiveness of the Shell<\/a>\u00a0<\/strong>brand, with little emphasis put on Select<\/a>\u00a0<\/strong>(ditto for Petro-Canada<\/strong> and its Super Relais<\/strong> convenience store brand… a name just for the sake of it). <\/span>Moreover, the consumer must go through the Shell<\/a>\u00a0<\/strong>website – not the Sobeys<\/a>\u00a0<\/strong>site – to\u00a0find gas stations locations and get more information.<\/span><\/p>\n

Type of Franchise<\/span><\/h4>\n

Like most Couche-Tard<\/strong><\/a> or\u00a0D\u00e9panneur du Coin<\/a>\u00a0<\/strong>stores, Select<\/a>\u00a0<\/strong>service stations are partly operated in the corporate mode and partly franchised by Sobeys Qu\u00e9bec<\/a>.<\/strong>\u00a0<\/span>The latter, however, owns most of the buildings, land and equipment (source: Les Affaires<\/a>).<\/span><\/p>\n

Banner Profile<\/h4>\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t\n\t\n\t\n\t
Name:<\/th>Select<\/th>\n<\/tr>\n<\/thead>\n
Ranking (banners):<\/a><\/td>14th of 63<\/td>\n<\/tr>\n
Number of stores:<\/td>95<\/td>\n<\/tr>\n
Description:<\/td>Network of Shell gas stations<\/td>\n<\/tr>\n
Franchisor:<\/td>Sobeys Qu\u00e9bec<\/a><\/td>\n<\/tr>\n
Business Model:<\/td>Type A) Company-operated store \/ employee-operated<\/a>
\nType C) Store franchisee<\/a><\/td>\n<\/tr>\n
Foundation date:<\/td>Ann\u00e9es 1980<\/td>\n<\/tr>\n
Website:<\/td>Shell Canada<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n","protected":false},"excerpt":{"rendered":"

The Select\u00a0brand is a corporate convenience store banner operated by Sobeys Qu\u00e9bec and associated exclusively with Shell. In 2011, Shell\u00a0announced<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":120317,"menu_order":36,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-58203","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t