{"id":58193,"date":"2017-03-09T19:19:30","date_gmt":"2017-03-10T00:19:30","guid":{"rendered":"https:\/\/depquebec.com\/?page_id=58193"},"modified":"2018-07-12T07:32:46","modified_gmt":"2018-07-12T11:32:46","slug":"maxi-and-maxi-cie","status":"publish","type":"page","link":"https:\/\/depquebec.com\/en\/list-of-banners\/maxi-and-maxi-cie\/","title":{"rendered":"Maxi and Maxi & Cie"},"content":{"rendered":"

<\/a><\/strong><\/p>\n

Maxi<\/b><\/a>\u00a0and\u00a0Maxi & Cie<\/strong><\/a>\u00a0serve as\u00a0Loblaw<\/a><\/strong>‘s\u00a0<\/strong>discount supermarket banners.<\/p>\n

Created in 1984, Maxi<\/b><\/a>\u00a0\u00a0was sold 15 years later to Loblaw<\/a>\u00a0<\/strong>by Provigo<\/strong><\/a>, which held the banner.<\/p>\n

In Qu\u00e9bec, there are currently 89 Maxi<\/b><\/a>\u00a0supermarkets and 16 Maxi & Cie<\/strong><\/a>\u00a0hypermarkets according to our estimates. Launched in 1996, Maxi & Cie<\/strong><\/a>\u00a0<\/strong>are larger stores that offer expanded products and services.<\/p>\n

Like any genuine discount supermarket, Maxi<\/b><\/a>\u00a0stores won’t feature sophisticated d\u00e9cors, settings or contests. Their focus is simple and straightforward: offering their customers the lowest in-store prices possible. No membership cards, no running after specials and no clipping out coupons.<\/p>\n

Since November 2016, Maxi<\/b><\/a>‘s advertising spokesperson is Quebec comedian Martin Matte, who has been long-time spokesperson for Honda.<\/p>\n

Type of Franchise<\/h4>\n

Unlike Sobeys<\/strong> <\/a>and Metro<\/strong><\/a>, \u00a0Loblaw<\/a>\u00a0<\/strong>relies more on the corporate store management model rather than franchising to independent merchants. Thus, the Provigo<\/strong><\/a>, Maxi<\/b><\/a>\u00a0and Maxi & Cie<\/strong><\/a>\u00a0are generally operated by \u00a0Loblaw<\/a>\u00a0<\/strong>managers.<\/p>\n

Banner Profile<\/h4>\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t\n\t\n\t\n\t
Names:<\/th>Maxi and Maxi & Cie<\/th>\n<\/tr>\n<\/thead>\n
Ranking (banners):<\/a><\/td>Maxi: 19th of 63
\nMaxi & Cie: 44th of 63<\/td>\n<\/tr>\n
Number of stores:<\/td>89 Maxi
\n16 Maxi & Cie<\/td>\n<\/tr>\n
Description:<\/td>Discount Supermarket Banner<\/td>\n<\/tr>\n
Franchisor:<\/td>Loblaw<\/a><\/td>\n<\/tr>\n
Business Model:<\/td>Type A) Company-operated store \/ employee-operated<\/a><\/td>\n<\/tr>\n
Website:<\/td>Maxi<\/a><\/td>\n<\/tr>\n
Facebook page:<\/td>Maxi on Facebook<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n","protected":false},"excerpt":{"rendered":"

Maxi\u00a0and\u00a0Maxi & Cie\u00a0serve as\u00a0Loblaw‘s\u00a0discount supermarket banners. Created in 1984, Maxi\u00a0\u00a0was sold 15 years later to Loblaw\u00a0by Provigo, which held the<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":120317,"menu_order":26,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-58193","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t