{"id":120375,"date":"2018-07-11T20:31:34","date_gmt":"2018-07-12T00:31:34","guid":{"rendered":"https:\/\/depquebec.com\/?page_id=120375"},"modified":"2018-07-11T20:45:20","modified_gmt":"2018-07-12T00:45:20","slug":"ultramar","status":"publish","type":"page","link":"https:\/\/depquebec.com\/en\/list-of-gas-brands\/ultramar\/","title":{"rendered":"Ultramar"},"content":{"rendered":"

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Ultramar<\/a>\u00a0<\/strong>is the No 1 brand of fuel in Quebec in terms of gas stations number. The brand\u00a0has a rich history in Quebec’s La Belle Province.<\/p>\n

In 1961, the British company Ultramar plc<\/a> created a company called Golden Eagle<\/strong> dedicated to its oil operations in Canada (initially in Newfoundland). Twenty years later, in the early 1980s, the company changed its name to Ultramar<\/a><\/strong>, retaining the golden eagle as the new company logo. But before that, in 1971, as it was 10 years old, the company built an oil refinery in Saint-Romuald (now part of L\u00e9vis). This installation will be enlarged several times and modernized thereafter. In 1979, Ultramar<\/a>\u00a0<\/strong>purchased a series of gas station networks from other companies: CFM (Canadian Fuel Marketers)<\/a>, Gulf<\/a>, Sergaz<\/a>, Sunoco<\/a>\u00a0and\u00a0Spur<\/a>. In 1983, it acquired Gulf’s assets in Eastern Canada.<\/p>\n

In 1989, Ultramar<\/a><\/strong>‘s refining capacity was increased to 130,000 barrels, or about 20.7 million liters per day. In 1994, Ultramar<\/a>\u00a0<\/strong>bought the Sergaz<\/strong> <\/a>stations network. In 1995, it launched the D\u00e9panneur Du Coin<\/strong><\/a>\u00a0convenience stores banner, buying several Sunoco<\/strong> stations in the Quebec City area. In 2001, the Saint-Romuald refinery (in L\u00e9vis) was renamed Raffinerie Jean-Gaulin<\/strong>\u00a0in tribute to former Ultramar<\/a>\u00a0<\/strong>President\u00a0Jean Gaulin<\/a>. In 2002, capacity was increased to more than 215,000 barrels, or about 34 million liters per day. When it was acquired by Valero<\/a><\/strong>, this refinery became one of the 14 refineries of the Valero Group<\/strong><\/a>, which in 2010 produced about 2,600,000 barrels per day.<\/p>\n

In addition to gas refueling, the Ultramar<\/a>\u00a0<\/strong>network of gas stations offers a wide range of products and services to satisfy the needs of motorists.<\/p>\n

The other Ultramar<\/a>\u00a0<\/strong>gas stations network in Quebec is called \u00a0D\u00e9pan Express<\/a>\u00a0<\/strong>and brings together independant retailers.\u00a0It\u00a0is based on a partnership agreement that translates into additional sales thanks to the tools available to them, while remaining “their own boss”.<\/p>\n

The network has been managed for several years by CST<\/a>\u00a0<\/strong>(former division of Valero<\/a><\/strong>) but has just been sold to Parkland Fuel Corporation<\/strong><\/a> through a transaction with\u00a0Couche-Tard<\/strong><\/a>.<\/p>\n

Services offered under an Ultramar<\/a>\u00a0<\/strong>agreement<\/p>\n