{"id":120355,"date":"2018-07-11T19:56:13","date_gmt":"2018-07-11T23:56:13","guid":{"rendered":"https:\/\/depquebec.com\/?page_id=120355"},"modified":"2018-07-12T07:28:22","modified_gmt":"2018-07-12T11:28:22","slug":"metro-and-metro-plus","status":"publish","type":"page","link":"https:\/\/depquebec.com\/en\/list-of-banners\/metro-and-metro-plus\/","title":{"rendered":"Metro and Metro Plus"},"content":{"rendered":"

<\/a> <\/a><\/strong><\/p>\n

Metro<\/strong><\/a> and\u00a0Metro Plus<\/strong><\/a> are the\u00a0two flagship banners of giant food distributor\u00a0Metro<\/a><\/strong> when it comes to supermarkets.<\/p>\n

As for Sobeys<\/strong><\/a> with its IGA<\/a><\/strong>\u00a0and\u00a0IGA Extra<\/strong><\/a> and Loblaw<\/a><\/strong> with its Provigo<\/strong><\/a>\u00a0and\u00a0Provigo Le March\u00e9<\/strong><\/a>, the Metro<\/strong><\/a> and\u00a0Metro Plus<\/strong><\/a>\u00a0supermarkets offer a quality shopping experience that includes a wide assortment of fruits and vegetables, meats, seafood and grocery products and, for the “Plus” version, more space with so-called “market” items that mean more choice and an increased supply of local products and prepared foods.<\/p>\n

With more than 200 Metro<\/strong><\/a> and\u00a0Metro Plus<\/strong><\/a>\u00a0supermarkets, the Metro<\/strong><\/a> banner is undeniably a leader in Qu\u00e9bec, present throughout the province. It is also the last food giant in the distribution that is of Quebec origin, Provigo<\/strong><\/a>\u00a0having been sold to Loblaw<\/strong> <\/a>in the 1990s and IGA<\/a><\/strong>\u00a0being owned by Nova Scotia-based Sobeys<\/strong><\/a>.<\/p>\n

Type of Franchise<\/h4>\n

Metro<\/strong><\/a> and\u00a0Metro Plus<\/strong><\/a> are managed along three different models: corporate, franchise or affiliate. According to Metro<\/a><\/strong>, most supermarkets are operated by independent affiliated retailers\u00a0(eg the Plouffe family<\/a>\u00a0in the Eastern Townships). While they are mostly supplied by Metro<\/a><\/strong> , <\/strong>they have the leeway to\u00a0place orders directly with local suppliers. On the other hand, corporate or franchise stores are supplied centrally so that local suppliers have no choice but to deal directly with the Metro<\/a><\/strong> central bureaucracy, which can be an issue for the smallest ones with\u00a0administrative fees of 7-8% required (source: La Presse<\/a>) plus a $ 2000 fee per SKU payable just to be listed (whereas before, when dealing directly with retailers, suppliers did not have to pay any fees except for the shelf or floor space occupied in store).<\/p>\n

According to La Presse<\/a>, the number of\u00a0independent retailers affiliated to Metro<\/a><\/strong> has been declining steadily for several years, partly because Metro<\/a><\/strong> is\u00a0buying them back. In the fall of 2009, Metro<\/a><\/strong> bought 15 supermarkets from the Guy Pelletier family (who was a big believer and supporter of local\u00a0products), and in 2011, 9 other supermarkets in the Chevrefils and Martel families (some of which were sold to other retailers).<\/p>\n

According to Metro<\/a><\/strong>\u00a0however\u00a0(2011), 60% of supermarkets remain owned by independent affiliated retailers as the food giant, it is being said, continues to believe in the partnership model with\u00a0independant owners for\u00a0the future. According to some experts, however, increased, standardized and automated centralization of supply has become key to lower distribution costs and keep the chain competitive in the face of increasing pressure from giants like Walmart<\/strong><\/a> and Costco<\/strong><\/a>.<\/p>\n

Banner Profile<\/h4>\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t
Names:<\/th>Metro and Metro Plus<\/th>\n<\/tr>\n<\/thead>\n
Ranking (banners):<\/a><\/td>Metro Plus: 12th of 63
\nMetro: 13th of 63<\/td>\n<\/tr>\n
Number of stores:<\/td>101 Metro Plus
\n98 Metro<\/td>\n<\/tr>\n
Description:<\/td>Supermarket banner<\/td>\n<\/tr>\n
Franchisor:<\/td>Metro<\/a><\/td>\n<\/tr>\n
Business Model:<\/td>Type A) Company-operated store \/ employee-operated<\/a> (40% of stores)
\nType C) Store franchisee<\/a> (60% of stores)<\/td>\n<\/tr>\n
Head Office:<\/td>Montreal<\/td>\n<\/tr>\n
Website:<\/td>Metro and Metro Plus<\/a><\/td>\n<\/tr>\n
Facebook page:<\/td>Metro mon \u00c9picier on Facebook<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n","protected":false},"excerpt":{"rendered":"

Metro and\u00a0Metro Plus are the\u00a0two flagship banners of giant food distributor\u00a0Metro when it comes to supermarkets. As for Sobeys with<\/p>\n","protected":false},"author":13,"featured_media":0,"parent":120317,"menu_order":27,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-120355","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t