Boni-Soir and Voisin

Boni-Soir and Voisin are the two flagship c-store banners managed by Sobeys Québec for independent retailers. The franchisees gain access to the purchasing power of giant Sobeys plus they get a range of complementary services that include a dynamic marketing program as well as exclusive and distinctive products such as Xtraslush, Brûlerie Mont-Royal coffee or the My Candy Zone concept.

Type of Franchise

Sobeys offers an “affilliation agreement” with independent owners for the operation of a convenience store under the Boni-Soir banner of a usual five-year term, possibly with the right to extend the term for a period of five years and also, a right of first refusal during the term of the lease if the lessor receives an offer to purchase concerning the rented premises. The agreement allows retailers access to wholesale prices and support in terms of advertising.

 

“Even though I am a Boni-Soir franchisee, I am my own boss. Boni-Soir simply gives me a hand by negotiating agreements and doing advertising. To me, being part of a well-known banner is a must. ” – Serge Bernier, Boni-Soir retailer located on Denison Street, Granby.

Banner Profile

Names:Boni-Soir / Voisin
Ranking (banners):Boni-Soir: 4th of 63
Voisin: 14th of 63
Number of stores:240 Boni-Soir
95 Voisin
Description:Convenience store banner for independent retailers.
Franchisor:Sobeys Québec
Business Model:Type B) Company-operated store / dealer-operated
Type C) Store franchisee
Foundation date:1978 (Boni-Soir)
Head Office:Montreal
Website:Boni-Soir
Dépanneur Voisin
Facebook Page:Dépanneur Voisin on Facebook